How do you put a playfully adult spin on a delicious beverage many millennial males never grew out of? With a cartoon rabbit as their mascot, it wasn’t going to be easy…until we came up with the Breakfast Barcade experience. With the insight that most of the single serve purchases were made at C-stores, we leveraged the concept of adult arcades and proposed turning Wawa’s into virtual playgrounds where the chocolate would flow freely and Nesquik enthusiasts could get their game on.