Here’s a brand near and dear to my Jewish, previously Kosher heart. Being the only franks I was allowed to eat as a child, I couldn’t wait to dig in and write about these delicious dogs. Our challenge was to combat all the many easy meal options parents had, while highlighting the fact that these dogs were made with premium cuts of American beef. With print ads, targeted digital media, and social we made “Kosher” accessible to all, and gave parents a reason to feel good about serving their kids hot dogs.