While most grooming brands were celebrating bro-style millennial madness, Dove set their sights on dedicated dads and professional, self-realized males. As it turned out, there was plenty of fun to be had with these guys as well. From making Mondays (and armpits) less irritable and giving guys the chance to score a cool home upgrade to literally turning dads into sport stars and superheroes, Dove Men + Care finally gave these good guys their due.